Hi
I’m Keda (Kee-da), an award-winning creative working across brand experience, experiential events and public space, creating narrative-led experiences grounded in aesthetics, place and contemporary culture.
My practice spans theatre and public art through to immersive experiences for museums and heritage buildings, urban placemaking, and experiential work for major fashion, culture and technology brands.
I develop ideas through narrative, visual culture and an understanding of how people experience physical space — beyond how something looks, to where it happens, who it’s for and how it’s experienced. My work spans ideation, concept development, creative and art direction, with training in devised theatre and performance bringing a strong instinct for storytelling, atmosphere and emotional resonance.

Place and cultural context are central to my work, drawing on my background in public art, placemaking and community projects to create ideas that connect with their surroundings, audiences and creative communities. Based in Berlin for over ten years, I regularly support international agencies in navigating the city’s creative and cultural landscape.
My creative vocabulary extends into creative technology, lighting, installation and performance, informed in part by an artist residency at Pervasive Media Studio, a centre for art and creative technology. Years spent working closely with technical and production teams also mean ambitious creative thinking is grounded in an understanding of how ideas can exist in the real world.
Previous work includes Creative Direction for a 5,000-person immersive event at Tate Modern, ongoing creative and production work for VICE’s former Berlin office, and concept development for ProduceUK, including work that went on to receive a Drum Award for creative placemaking.
I’m particularly interested in projects that call for deeper creative thinking, where there is room to explore narrative, culture, place and audience and develop an idea with real substance.
Alongside my creative practice, I am a highly experienced Senior Creative Producer and welcome short-term production roles for the right projects.
I’m British-born and have lived and worked in Berlin for over ten years. Outside of my commercial work, I’m an emerging painter on Berlin’s contemporary art scene, and can usually be found painting, exploring the city’s cultural landscape, or slowly transforming my Altbau apartment into a postmodern paradise.
- Tommy Hilfiger/
- NARS/
- Uniqlo/
- Vice/
- ID Magazine/
- Amazon/
- Google/
- Pokémon/
- Twitch/
- YouTube/
- Redbull/
- Captain Morgan/
- Sprite/
- Tinder/
- E3 Media/
- Hull City of Culture/
- Opera North/
- Bristol Museum/
- Royal Academy
Want to talk about a project? Get in touch at keda@kedabreeze.com