Agency: Vice/ID Magazine
Client: Tommy Hilfiger
Role: Producer & Creative Consultant
Location: Berlin, Germany

I worked for Vice/ID Magazine in production and creative consultancy to develop an in-store experience for Tommy Hilfiger as part of the “Classics Reborn” launch. The activations in the flagship store in Berlin celebrated sustainability through a local lens by partnering with artists, designers, and change-makers at the forefront of Berlin’s movements to being more sustainable. By giving them a platform in-store, the partnership created exciting and engaging moments that educated and inspired Tommy fans to live more sustainably through installations, workshops and ‘In Conversation’ discussions with our creators over multiple days of activity.

Photographer: Julie Goodwin
Pictured below:
Fashion designer Melissa Minca, host Tsellot, embroidery by Damaja and activation guests.