SPRITE X TINDER
SPRITE X TINDER
Thirst Trap Activation
About
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Created for Valentine's Day, the Sprite × Tinder Thirst Trap Machine combined a drinks dispenser with Berlin's iconic analogue photo booth. Blending taste, technology, and a familiar piece of the city's visual culture, the activation was designed to feel distinctly Berlin—making its location as important as the experience itself.
Fig. 01 — SPRITE X TINDER
Fig. 02 — SPRITE X TINDER
Fig. 03 — SPRITE X TINDER
Fig. 04 — SPRITE X TINDER
Work Undertaken
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Berlin Location & Cultural Strategy for Ogilvy.
I supported Ogilvy with the location strategy for the Berlin activation, identifying spaces through the lens of audience, neighbourhood, and cultural relevance. Drawing on my knowledge of Berlin's creative landscape, I researched potential locations at street level, providing insight into demographics, footfall, neighbourhood character, and audience fit. With an activation rooted in a recognisable piece of Berlin culture, the focus was on finding a setting where the concept would feel authentic to its surroundings. The process combined practical location sourcing with cultural intelligence—identifying not simply where the activation could happen, but where it belonged.
Credits
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