VICE X UNIQLO
20th Birthday of Uniqlo Heat Tech
Exhibition, Panel Discussion and Event
Fig. 01 — VICE X UNIQLO, installation view
About
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Created for UNIQLO's twentieth anniversary of HEATTECH, the event brought together exhibition design, live conversation, and immersive installation to explore the technology behind one of the brand's most recognisable products. Science and storytelling met within a spatial environment shaped by temporary, architectural interventions—designed for Berlin's creative community and translating technical innovation into a shared cultural experience.
Fig. 02 — VICE X UNIQLO, exhibition environment
Fig. 03 — Installation in progress
Work Undertaken
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Concept Development & Ideation
To mark twenty years of HEATTECH, I reimagined the brand's historical timeline as a piece of ephemeral architecture—drawing on references from public art and exhibition design to transform archival content into an immersive installation designed to encourage active engagement with the brand story. Working from UNIQLO's existing visual identity and retail environments, I also introduced the cube as a unifying architectural motif, informing a series of modular structures across the exhibition and shaping the overall spatial language of the event.
Fig. 04 — Installation detail
Fig. 05 — Installation in progress
Fig. 06 — VICE X UNIQLO, closing view
Credits
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