ACTS IN CULTURE
CULTURAL PARTNERSHIPS & COMMUNITY ENGAGEMENT
VICE X CAPTAIN MORGAN
About
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For Captain Morgan's global Spice On campaign, Vice created Acts in Culture, a series exploring Berlin's Späti culture and the communities that gather around it. Running across 2022 and 2023, the project centred on the Späti as a distinctly Berlin social space — informal, accessible and open to everyone — working with different communities from across the city to bring that idea to life. This included Berlin's Ballroom community, featured here.
Film — Acts in Culture, Berlin Ballroom
Fig. 01 — Acts in Culture, Berlin Ballroom
Fig. 02 — Acts in Culture, Berlin Ballroom
Work Undertaken
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Cultural research & insight, community identification, cultural partnerships, outreach & relationship development
Drawing on my knowledge of Berlin's cultural landscape, I identified communities and cultural partners that could connect authentically with the campaign's central idea, considering both their relevance to the concept and the cultural context around engaging them. I built relationships with participating groups, acting as a bridge between the agency, brand and communities, navigating cultural sensitivities and guiding partners from initial approach through to participation.
Fig. 03 — Acts in Culture, Berlin Ballroom
Fig. 04 — Acts in Culture, Berlin Ballroom
Credits
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