TATE MODERN

NEW REALMS

A temporary world built inside Tate Modern.

TATE MODERN

Fig. 01 — TATE MODERN, installation view

About

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Designed for a private corporate gathering, the project transformed the gallery into a landscape of games, encounters, and unexpected discoveries. Guests were invited to step beyond familiar roles and engage with the space through curiosity, collaboration, and play. Moving between artwork and intervention, the experience challenged the formalities often associated with both the workplace and the museum. A space for curiosity, participation, and the unexpected.

TATE MODERN

Fig. 02 — TATE MODERN, exhibition environment

TATE MODERN

Fig. 03 — Installation in progress

Work Undertaken

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Ideation / Concept Creation

Drawing on my background in public art and creating experiences that make culture accessible to wider audiences, I developed the overarching concept for the event alongside interactive experiences for 13 spaces across Tate Modern. I approached the gallery as a space for participation and play, presenting art and culture in a way that felt fun, engaging, and open to everyone. Guests first entered a period of 'transformation', designed to shift them out of their everyday roles, before embarking on a series of challenges and encounters throughout the gallery. I also developed the creative narratives and copy for the overarching event and each of the 13 individual spaces, creating a cohesive voice across the experience.

Credits

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RoleCreative DirectorAgency2BUK
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